Project Overview
Taking a Local Trades Business From Offline to Online
GHH Wood provides hardwood flooring, interior and exterior painting, and deck staining services in the Portland metro area and Southwest Washington. The project focused on creating a clear, professional website for a trades business building its online presence.
GEM WEB LLC built a bilingual, responsive website with service-focused content, geographic positioning, and a connected inquiry form—giving prospective customers a straightforward way to explore services and make contact.
Client
GHH Wood
Industry
Painting & Flooring
Project Type
Website Development
Focus
Digital Presence
The Challenge
Skilled work needs a clear digital storefront.
Without a well-structured online presence, prospective customers may struggle to understand which services are available, whether their location is served, and how to request an estimate.
Starting without an established website
The business needed a professional online home to explain its services and give potential customers a way to get in touch.
Communicating multiple trades
Hardwood flooring, painting, and deck staining needed clear, distinct service descriptions rather than a single generic offering.
Serving customers across two states
The site needed to communicate its Portland-area and Southwest Washington service coverage without confusing visitors.
The Solution
One website. Clear services. Easy inquiries.
We built an approachable digital storefront around the customer journey: understand the service, confirm regional coverage, and contact the business. Bilingual content helps make the site useful to more visitors.
Services
What the business offers
- Hardwood installation and refinishing
- Interior and exterior painting
- Deck staining
Service Coverage
Where customers are served
- Portland metro positioning
- Southwest Washington coverage
- Clear regional messaging
Customer Contact
How inquiries are received
- Easy-to-find contact options
- AWS-powered email delivery
- English and Spanish site experience
What We Improved
A practical website built for real customers.
The project brought together web development, content organization, regional messaging, and cloud integration to create a usable foundation for customer acquisition.
Custom Business Website
Built a responsive Next.js website to establish a professional digital presence for the business.
Service-Focused Content
Organized hardwood installation and refinishing, interior and exterior painting, and deck staining into understandable offerings.
Regional Service Positioning
Communicated service coverage across the Portland metro area and Southwest Washington.
Clear Customer Journeys
Designed navigation and calls to action to help visitors find a relevant service and reach out.
Contact Form Integration
Connected website inquiries to an AWS-based email workflow using API Gateway and Lambda/SES.
SEO-Ready Page Metadata
Implemented service- and location-focused metadata as a starting point for organic discovery.
Our Approach
Build around how customers choose a contractor.
The process prioritized useful information, accessible design, and a dependable path from interest to inquiry.
Define the Offerings
Identify the business's primary flooring, painting, and outdoor finishing services.
Design the Experience
Build a responsive, bilingual website with straightforward navigation and service explanations.
Connect Inquiries
Integrate a contact form with cloud-based email delivery so visitors can request information.
Prepare for Discovery
Add search-oriented metadata and geographic relevance to support future SEO work.
Business Impact
A foundation for being found and contacted.
This project delivered a professional online presence and a connected customer inquiry channel. Traffic, lead volume, and revenue improvements have not been independently verified, so they are not presented as measured outcomes.
Professional Web Presence
A dedicated, responsive website presents the business and its core services in one place.
Bilingual Accessibility
English and Spanish content makes the business information more approachable for different visitors.
Ready for Future Growth
Search-oriented metadata and a working inquiry workflow provide a foundation for measuring future discovery and leads.
Measurement note: These are delivered capabilities, not quantified SEO or conversion results. Add verified analytics or inquiry data here as it becomes available.
Behind the Scenes
Technical Details
Explore the web technologies and integrations behind the site.
Does your website make it easy to hire you?
GEM WEB LLC builds modern, approachable websites and integrations that help small businesses explain their services and connect with potential customers.
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